Swimwear labels, like other clothing brands, are focusing on sustainability, often using upcycled and eco-friendly materials. Here are six exciting new brands for 2021 with bikinis, one piece suits and resort wear, in a variety of imaginative designs for every body type, using colorful prints, textured fabrics, asymmetrical necklines and more.
Founded in 2021, Los Angeles-based, eco-friendly swimwear brand Nalia Swim is far more creative than some fashion brands with more basic offerings. This innovative new brand goes beyond just bikinis, offering a full luxury resort collection for women of all sizes, available for shipping worldwide. From swimwear in colorful prints to vibrant mini dresses, Nalia Swim’s first resort collection offers a wide range of day, night and pool wear. The attractive prints featured on the products draw inspiration from Aztec tribal art as well as from nature. Nalia Swim was founded by Australian-born Nicole Shiraz whose first successful business was Boss Ladies, a handbag and accessories rental service. Ms Shiraz’s second company, Nalia Swim, is also an ethical and sustainable business, using vintage, recycled and local fabrics to create striking swim and resort wear. Highlights from Nalia Swim’s first collection include a two-piece set in green with a halter neck top and long side-split skirt and a green and pink patterned “Playa” bikini with an adjustable halter neck that can be styled multiple ways and a side tie bikini bottom offering adjustable coverage. Launching this July in Nalia Swim’s Tulum and resort collection will be a Curve line that will feature sizes up to 5XL for all pieces.
Chic lingerie brand Myla has brought back swimwear this year and what a lovely collection it is, from bikinis in classic black, bold cobalt blues and sunshine yellow, in a range of styles featuring drawstring triangle bikini tops and tie sides to plunging Bond girl style swimsuits in flattering cuts. Fabulous details make this range a standout such as a daisy appliqué on the blue Pollen Street bikini and real gold plate on the cute Penny Fields bikini.
PRISM Squared was launched as a sister brand to eyewear brand PRISM, a label defined by minimal, comfortable, functional yet stylish looks. The new label offers a collection of multi-functional and multi-fit garments, which can be used as sportswear, swimwear and underwear. Founded in 2019, by ex-style editor Anna Laub, the garments are manufactured ethically using an eco-dye technique and with a seamless 3D knitting manufacturing process that minimises waste. The fabric used for the swimwear is chlorine-resistant and quick-dry. The garments have no structure, but instead use shape wear design techniques to support the body rather than constrict. Both brands’ minimal aesthetic can be seen in the entire range of resort wear from beachwear and swimwear to sunglasses and sandals. The 2021 collection is in classic tonal colours of black, taupe, blush and chocolate as well as a soft palette of light khaki, olive and dusty pink.
Swimwear brand Vitamin A founder Amahlia Stevens partnered with New York-based womenswear designer Misha Nonoo to design a low waste, 2021 capsule collection of minimalist essentials for travelling or staycations. The 11 pieces in gorgeous hues of sea green, sapphire and rust, include bikinis and bodysuits created locally in California in Vitamin A’s signature sustainable fabric, EcoLux, made from recycled nylon.
Launched in 2020, after graduating from New York’s prestigious Pratt Institute, Matthew Bruch’s eponymous brand features sophisticated resort wear that’s a departure from the dominance of ruffles, florals and complicated shapes. This year’s collection includes easy-to-wear vacation staples such as fluttery day dresses and sleek swimwear that can easily translate to be worn in the city. The designer tries to keep things simple by focusing on fit and fabrics that are forgiving like a rib knit or scuba material. He takes inspiration from vintage shapes with the 2021 swim range influenced by 1990s high-cut silhouettes in neutral colors. Made from Italian and French fabrics, the collection is designed and produced in New York.
Polish designer Magda Butrym’s first swimwear collection is as creative as the other garments she’s been designing since launching in 2014. Her brand is characterised by careful hand-finished details including pleating, crocheting and embroidery. A standout piece in the first swimwear collection is a boatneck, dipped-side one-piece swimsuit with a ruched waistband and gathered detailing at the center of the waist. Another highlight is a gorgeous white retro bustier swimsuit with molded cups, thin straps and high-cut legs.