British accessories designer Anya Hindmarch has never been one for discretion. Known for her playfully-designed bags, Hindmarch likes to make a statement—and this time, it’s no different. Open now, Hindmarch has debuted not one new storefront on London’s Pont Street, but an entire village of shops, dining, and even a salon—a nod to and celebration of a return to normalcy.
The original home of the brand, the street in Chelsea will act as a hub for future experiences, collaborations, and exhibitions. At the heart of it currently is the Anya Café, “inspired by the British Cafe of old but reimagined with the finest ingredients, and of course some of our trademark humour,” says the designer. The menu offers everything from breakfast and lunch toasts to cartoonish cakes and biscuits, and even wines and classic cocktails. And for those searching for the perfect souvenir: a limited edition insulated Eyes Coffee Cup.
Neighboring the café, an adaptive concept shop called The Village Hall, currently housing a hair salon in honor of Hindmarch’s new book, If In Doubt Wash Your Hair. “Anya’s Shampoo & Therapy acts as our Covid-safe launch party that an individual or a group of four friends can book into for champagne (or coffee) and a blow-dry as London opens up once again.” Here, guests can also purchase a personalized shampoo made in collaboration with Faith in Nature.
In addition to these spaces, Hindmarch has opened The Plastic Shop that focuses on sustainable products and efforts; The Labelled Shop that celebrates the art of organization (“A place for everything, and everything in its place.”); and The Bespoke Shop that offers everything “from personalised monograms and embossed nameplates to secret inlaid photographs and messages in your own handwriting. It’s about having your name on something, not mine.”
After two years in the making, The Village couldn’t have come at a better time. ““I feel that the next ten years are going to be about ‘localisation’ not ‘globalisation’ and it feels so right to return to the brand’s roots here on Pont Street, the site of our first ever ground floor store,” says Hindmarch.